Rice To Riches, NY


I was walking around Soho in New York when I walked past Rice To Riches. I had one of those moments where you walk past by something you know and but you just don’t know how or why you know it. I took me a second, then I realized I know this place from the movie ‘Hitch’. That was enough to make me to go try the goopey looking thingy Eva Mandes was eating in that movie.

Rice To Riches is a rice pudding dessert place. They have up to 18 flavors of rice puddings. The place was very bright, colourful, and neon. We ordered the Epic ($7.50), which was just rice pudding in 1 more 2 flavors, and for the flavors we decided on the Hazelnut Chocolate Bear Hug, and Coconut Coma.

The rice pudding came in a green reusable plastic bowl with lid and 2 green flat spoons, you’re allowed to take them home, and I did. They were very interesting designs, and work worked well with the rice pudding.

The rice pudding itself was pretty fantastic. The Hazelnut Chocolate Bear Hug was very chocolaty, smooth and had a very nice blend of hazelnut, and chocolate. It wasn’t too sweet. The rice was soft, but not mushy. The Coconut Coma was also really yummy. It was creamier than the Hazelnut Chocolate, and to my surprise, I enjoyed the chocolate one more.

This was a great place to get dessert and refuel yourself after a long day shopping in Soho. I would definitely return.

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Rice To Riches
37 Spring St
New York, NY 10012
(212) 274-0008

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