VANCOUVER, BRITISH COLUMBIA–(Marketwire – May 16, 2011) - The BG Urban Café(SM) brand is proud to announce the grand opening of the Company’s rebranded fast-casual restaurants, formally known as Bread Garden. After serving customers for over 30 years, BG Urban Café brand has introduced a fresh new look and menu that ensures quality food fast without compromising taste or nutrition.

“The new look, meal offerings and primarily our dedication to superior customer service positions us to be a leader in the fast casual dining industry and provide customers with a nutritious breakfast, lunch, dinner, snack or coffee whether they are on-the-go or want to enjoy a dine-in meal,” says Jeff Branton, Vice President of Operations and General Manager for the BG Urban Café brand.

To kick off the brand’s official Grand Opening month on May 18, 2011, all BG Urban Café locations will be offering one FREE Cinanamon Knot pastry to all customers that come in to any of the 13 locations across B.C. The Cinanamon Knot pastry is a signature menu item for the Restaurant, regularly priced at $2.99 plus tax.

With 13 locations throughout Greater Vancouver and British Columbia, BG Urban Café and BG Urban Grill(SM) locations will have spent 6 months and over $750,000 transforming and modernizing the brand through extensive improvements in restaurant decor, brand identity, marketing and menu development.

While some food favorites remain from the original Bread Garden menu, the new menu was developed with an emphasis on premium ingredients and healthy meal choices. Each menu item is hand crafted, baked and prepared in house each morning. BG restaurants offer a selection of fresh green salads and soups for those with gluten restrictions or simply looking for healthy meal choices. All locations are now licensed to offer a variety of alcoholic beverage options and have a big screen to catch your favorite televised event.

The BG Urban Café brand has also extended its refreshed menu to the Company’s catering services. With 4 locations in the Vancouver downtown core, the brand is excited to provide catered, healthy, made to order meals for the corporate community.

BG Urban Café Restaurants are beginning franchise sales efforts in B.C. and other provinces. The brand is currently developing enhanced online catering functions and business to business initiatives to further improve its customer service offerings.

ABOUT BG URBAN CAFÉ:

BG Urban Café(SM) brand, formally known as Bread Garden, has been a restaurant fixture in the B.C. market for 30 years. Owned by SPBG Franchising Inc, which is a wholly owned subsidiary of Spicy Pickle Franchising, Inc. (OTCQB:SPKL), BG offers breakfast, lunch and dinner as well as a full line of coffees and pastries. The BG Urban Café(SM) brand is a leader in the fast, casual dining industry, offering healthy, quick, quality food at convenient locations. For more information visit: www.bgurbancafe.com.